Working closely with the Motion team, we developed a library of Lottie animations built for ZoomInfo's website, designed to bring complex go-to-market scenarios and product features to life. ZoomInfo's previous visual approach relied on basic illustrations that fell short of conveying the depth of the product.
The goal was to develop an illustration language and animation system capable of communicating core use cases in a way that felt polished, competitive with enterprise-level peers, and reflective of the product as it continued to evolve.
