Promotional Assets
Collaborating closely with the design team, I helped develop a comprehensive set of brand and promotional materials for the event — spanning signage, email campaigns, social graphics, digital display ads, and print collateral. Each asset was crafted with a consistent visual voice, aimed at generating excitement, encouraging participation, and creating a seamless brand presence across every channel.
Deck Design
Working alongside the design team, I helped build a 100-slide keynote for our CEO — one designed to explore how go-to-market intelligence can restore creativity to revenue teams. The work started well before any visuals took shape, with collaborative brainstorming sessions alongside the talk track owner to help define not just the look, but the story itself.
At the heart of the narrative was a central tension: the graveyard where great ideas end up — buried under poor data, organizational gridlock, and a CRM that never quite keeps up. As each section took form, I ran creative working sessions to keep the narrative cohesive, the product details accurate, and the pacing sharp — including the moments meant to land a laugh.
Built with motion in mind and structured for a TED-style delivery, it uses a deliberate shift between dark and light visual modes to mirror the transformation that go-to-market intelligence makes possible.
